How a video gets made

Every video runs on Auto. You write a brief, submit it, and the pipeline makes the whole video without stopping to ask you anything. You come back to a finished MP4 and its publish kit.

There's no manual mode any more. You shape the video in two places: the brief before it starts, and the editor after it lands.

What happens after you submit

The job page shows each stage live:

1. Planning. The outline: the structure and angle, built from your brief.
2. Writing. The script, scene by scene. A second pass then checks the script's facts against its sources and fixes what it can. If a central claim still can't be supported, the job stops as failed. Nothing renders, and the credits come back.
3. Sourcing footage. The pipeline searches for clips for each scene and checks them with a vision model.
4. Voicing. Each scene is voiced.
5. Assembling. Scenes, voice, captions and music are put together.
6. Rendering. The final MP4 is made.
7. Ready. The video and its publish kit are waiting.

The footage and voice checks don't stop the job. If some scenes don't get strong footage, the pipeline keeps the best it found and carries on. If a scene's voiceover comes back rough, it carries on too. You can fix either in the editor afterwards.

Shaping it before you submit

The brief is the biggest lever. Your topic, your angle, and anything you attach (your own script, your own voiceover, a reference video or images) all go in before the pipeline starts. A sharper brief gives a better outline, and it's cheaper than fixing a video afterwards. Your first video and Brief writing strategy cover how to write one.

Changing it after it lands

The finished video opens in the editor. From there you can:

• Re-voice a scene, 26 credits a scene.
• Swap a scene's footage, free.
• Change the captions and the audio mix.
• Make a new set of thumbnails, 20 credits.
• Re-render the video with your changes. The first re-render of each video is free, after that it's 50 credits a time.

The publish kit on the job page has the MP4, the thumbnail, the captions, and a title, description and tags to copy into YouTube Studio. The first picks are usually good. Tune the title and thumbnail anyway, they decide whether the video gets clicked.

Walking away

You don't need to keep the tab open. We email you when the video is ready, and you can switch that off in Settings → Notifications. If you'd rather watch, the job page updates live.

Running more than one

You can have more than one video in progress at once, up to your plan's limit: 1 on Starter, 2 on Creator, 3 on Pro, 5 on Scale. Submit the next brief while the current one runs.

What's next

Editor overview covers the editor in detail: the scene panels, the footage swap, captions, audio and the publish kit.

Your first video walks through every choice on the brief form, with prompting advice for each.

Cheers,
Carl