Acceptable Use Policy

This Acceptable Use Policy (the “AUP”) sets out what you can and cannot do with CueTheScene. It forms part of your agreement with MARKETEZEAI LTD (company number 16787865, ICO registration ZC119363) and is incorporated by reference into our Terms of Service. It should be read alongside our Privacy Policy and Cookie Policy.

The Service generates video content using AI. That makes it unusually powerful and unusually easy to misuse. These rules exist so we can keep the Service useful for the vast majority of creators who want to make honest, high-quality content, and remove the small minority who would otherwise ruin it.

Capitalised terms used here have the meanings given in the Terms of Service. You are responsible for everything done with your account, every Input you submit, and every piece of Output you publish.

This AUP applies to every person and entity that accesses or uses the Service, including account holders, invited collaborators, API consumers, and anyone using the Service on behalf of a business. If you let someone else use your account, you are responsible for their conduct as if it were your own.

You must not use the Service to generate, store, or publish content that falls into any of the following categories. This list is non-exhaustive; content that is obviously harmful, unlawful, or abusive is prohibited even if it is not spelled out below.

• Misleading depictions of real people (deepfakes). Content that shows an identifiable real person saying or doing something they did not say or do, in a context a reasonable viewer would treat as real, is prohibited. This includes synthesised voice, synthesised likeness, face-swaps, and manipulated footage. Clearly labelled satire, commentary, education, or historical reconstruction of public figures on matters of public interest is permitted provided the AI nature of the material is disclosed on-screen and the content is not defamatory, harassing, or sexual.
• Non-consensual intimate imagery and sexual content involving real people. Sexual, nude, or sexually suggestive depictions of an identifiable real person without their explicit written consent are prohibited without exception, including AI-generated and AI-altered imagery.
• Child sexual abuse material (CSAM).Any content that sexualises minors, real or generated, is absolutely prohibited. We are a UK company: we report suspected CSAM to the UK authorities (the Internet Watch Foundation and the National Crime Agency's CEOP command) and preserve evidence for law enforcement. This is a zero-tolerance rule: accounts are terminated on first finding and no appeal is offered.
• Hateful content. Content that dehumanises, incites hatred against, or promotes violence or discrimination toward individuals or groups on the basis of race, ethnicity, national origin, religion, caste, sexual orientation, gender, gender identity, disability, or serious illness.
• Violent or extremist content. Content that promotes, glorifies, organises, or incites real-world violence, terrorism, or violent extremism, including recruitment for or propaganda on behalf of designated terrorist organisations. Factual reporting, historical documentary, and clearly-framed fictional narrative are permitted; incitement and glorification are not.
• Self-harm and suicide content. Content that promotes, encourages, or provides instructions for self-harm, suicide, or disordered eating. Educational or support-oriented content is permitted where it follows recognised safe-messaging guidance.
• Content infringing third-party rights.Content that infringes someone else’s copyright, trademark, publicity rights, privacy rights, trade secrets, or any other intellectual-property or proprietary right. This includes uploading Inputs you do not have the right to use and publishing Output that misappropriates a recognisable brand, character, or persona.
• Defamation, harassment, and doxxing.Content that makes false factual claims about identifiable individuals or organisations, that targets individuals with sustained abuse, or that publishes a person’s private information (home address, phone number, workplace, family members, immigration status) without a clear public interest and a lawful basis.
• Fraud, scams, and deception. Content designed to deceive viewers for financial gain, including fake endorsements, fabricated reviews, phishing lures, pump-and-dump promotions, pig-butchering scripts, and impersonation of real brands, businesses, or public figures.
• Dangerous or illegal goods and services.Content that sells, promotes, or provides instructions for weapons intended to cause mass harm, explosives, controlled drugs, unlicensed financial products, human trafficking, or any goods or services illegal in the viewer’s jurisdiction.
• Malware and security abuse. Content that distributes, promotes, or provides operational guidance for malware, ransomware, stalkerware, credential harvesting, or unauthorised access to computer systems.
• Medical, legal, and financial advice presented as authoritative. AI-generated videos that purport to give specific medical diagnoses, legal opinions on individual cases, or personalised financial advice without clear disclosure that the content is AI-generated and not a substitute for a qualified professional.
• Pornographic and sexually explicit content generally. The Service is not intended for adult sexual content and our upstream media providers prohibit it. Even where lawful, sexually explicit Output is out of scope for this Service.
• Electoral manipulation. Content designed to deceive voters about when, where, or how to vote; fabricated statements attributed to candidates or officials; and coordinated inauthentic behaviour targeting an election.

Where a category above depends on context (for example, satire of a public figure, or a historical reconstruction), the burden is on you as the publisher to make that context obvious to a reasonable viewer on first watch. Ambiguity is resolved against the publisher.

Output is AI-generated. Where the platform you publish to requires a disclosure label (for example, YouTube’s “Altered or synthetic content” setting, or equivalent), you must apply it. Where the EU AI Act Article 50 applies because a viewer could mistake AI content for real content, you must disclose this clearly. Stripping or omitting disclosures we have applied to Output, or attempting to disable on-screen AI labelling that we add in future to comply with law, is a breach of this AUP.

Separately from what you publish, the following conduct on or against the Service itself is prohibited:

• sharing a single account between multiple people, reselling account access, or creating multiple accounts to circumvent usage limits, trial terms, or a prior suspension;
• attempting to bypass rate limits, credit caps, fair-use limits, or any other technical or contractual usage boundary;
• attempting to reverse-engineer, extract, or reconstruct any model, prompt, weight, or proprietary system used by the Service, including through prompt injection, jailbreak prompts, or adversarial inputs designed to exfiltrate internals;
• using the Service, or Output generated by the Service, to train or evaluate a competing generative-AI model;
• automated scraping, crawling, or bulk download of the Service other than through the public API you have been granted access to, under the documented terms of that API;
• using the Service to bulk-publish to third-party platforms in a manner that breaches those platforms’ own terms (for example, mass-uploading near-identical videos to YouTube in a way that violates its spam or repetitive-content policies);
• interfering with or probing the Service for vulnerabilities without a documented and authorised coordinated-disclosure arrangement with us;
• using the Service to send unsolicited commercial communications, or to support any activity that would breach PECR, CAN-SPAM, or equivalent anti-spam law.

CueTheScene helps you generate a video. It does not publish it for you unless you explicitly connect a publishing destination (for example, the YouTube Data API integration). Where you do publish Output to a third-party platform, you remain solely responsible for compliance with that platform’s terms, community guidelines, and monetisation policies. YouTube’s Community Guidelines and Advertiser-Friendly Content Guidelines apply to anything you publish there, regardless of what this AUP says. We make no representation that Output will be accepted for monetisation, search visibility, or any particular outcome.

If you believe content generated or published using CueTheScene breaches this AUP, email hello@cuethescene.com with:

• a direct URL to the content and, where possible, a screenshot or video recording;
• a short description of which rule in this AUP you believe is breached and why;
• for intellectual-property complaints, enough information for us to verify the right (for example, a registration number, a URL to the original work, or a sworn statement of ownership);
• your name and a contact email we can reply to.

For complaints that concern personal data or your rights as a data subject, email privacy@cuethescene.com instead. We acknowledge abuse reports within three business days and aim to investigate and respond within ten business days. Severe reports (CSAM, imminent-harm content, live ongoing harassment) are actioned as fast as we are able.

We reserve the right to investigate suspected breaches and to take one or more of the following steps, proportionate to the seriousness of the breach and the risk to others:

• a private warning and an opportunity to bring your usage back into line;
• removal of specific Output, Inputs, or project assets from the Service (including removal of local copies cached in any temporary storage);
• restriction of specific features for your account (for example, disabling voice cloning or third-party publishing);
• temporary suspension of your account while we investigate, with or without advance notice depending on the seriousness of the suspected breach;
• permanent termination of your account and refusal of future service.

For severe or time-critical breaches — CSAM, content that presents a credible and imminent risk of serious harm, active coordinated disinformation campaigns, or activity that risks our wider platform integrity — we may suspend or terminate your account without prior notice and preserve the relevant data for law enforcement.

Where your account is terminated for breach of this AUP, no refund or service credit is owed. See section 5 of the Terms of Service for the full refund position.

If you believe we have suspended, restricted, or terminated your account in error, email hello@cuethescene.com from the email address on the account within thirty days, explaining why you believe the action was wrong and providing any supporting evidence. We will review the decision and respond within ten business days. Where the breach was a CSAM finding or an obvious violation of applicable law, no appeal is available.

We cooperate with lawful requests from courts, regulators, and law enforcement in the jurisdictions where we or our processors operate. The standard we apply to such requests, the data categories that can be produced, and how we handle requests that appear overbroad are described in our Privacy Policy. Suspected CSAM is reported proactively without waiting for a request.

We will update this AUP as the Service and the threat landscape evolve. For material changes, we will give account holders at least fourteen days’ notice by email and/or in-product notice before the updated AUP takes effect. Changes required by law, by court order, or to address an imminent risk of serious harm may take effect immediately; we will still notify you as soon as reasonably practicable. Continued use of the Service after an updated AUP takes effect is your acceptance of the updated version.

General questions about this AUP: hello@cuethescene.com. Privacy and data-subject matters: privacy@cuethescene.com. Postal contact: MARKETEZEAI LTD, 10 Shaw Green Crescent, Euxton, Chorley, PR7 6QR, United Kingdom.