Terms of Service

These Terms of Service (the “Terms”) form a legally binding contract between you (the “Customer”, “you”) and the operator of CueTheScene (“we”, “us”, “CueTheScene”). By creating an account, clicking to accept these Terms at signup, or otherwise using the service, you confirm that you have read, understood, and agree to be bound by them. If you do not agree, you must not use the service.

These Terms apply together with our Privacy Policy, our Cookie Policy, and our Acceptable Use Policy (together, the “Agreement”). In the event of conflict, these Terms prevail over the supporting policies, except where a supporting policy explicitly states otherwise on a specific point.

CueTheScene is a service operated by MARKETEZEAI LTD, a private limited company incorporated in England and Wales under Companies House number 16787865, with its registered office at 10 Shaw Green Crescent, Euxton, Chorley, PR7 6QR, United Kingdom. MARKETEZEAI LTD is registered with the UK Information Commissioner’s Office as a data controller under reference ZC119363. MARKETEZEAI LTD is not currently VAT-registered; a VAT registration number will be added here and to customer invoices if and when the company registers.

For communications: hello@cuethescene.com (general), support@cuethescene.com (account, technical), privacy@cuethescene.com (data protection), legal@cuethescene.com (notices under these Terms).

In these Terms:

• “Service” means the CueTheScene web application and any connected features we make available under your account, including the AI video generation pipeline, editor, publishing integrations, and APIs.
• “Inputs” means any material you supply to the Service — including topic prompts, uploaded scripts, voiceover recordings, brand assets, logos, and account information.
• “Output” means the video files, thumbnails, captions, metadata, and associated deliverables produced for you by the Service.
• “Third-Party Content” means stock footage, music, archival material, and voice models supplied by independent providers and incorporated into Output through the Service.
• “Credits” means the units of service quota allocated to your plan and used to generate Output.
• “Subscription” means the recurring paid plan you select, which entitles you to use the Service in accordance with these Terms.

You must be at least 18 years old (or the age of majority in your jurisdiction, if higher) and legally capable of entering into binding contracts to open an account. You may not use the Service if we have previously terminated your account for breach of the Agreement.

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must notify us without undue delay at support@cuethescene.com if you suspect unauthorised access.

You must provide accurate, current, and complete information when opening your account and keep it up to date. We may suspend or terminate any account we reasonably believe was opened using false information, used to circumvent a previous termination, or shared between multiple persons in breach of section 4.

One person, one account. One business, one account per legal entity unless we agree otherwise in writing.

The Service is offered on Subscription tiers shown at signup and within your account billing settings. Each tier includes a stated monthly allocation of Credits; additional Credits may be purchased from the same billing settings. Fees, Credit allocations, and the scope of each tier are set out at the point of sale and form part of the Agreement when you complete checkout.

Subscriptions renew automatically on the anniversary of your billing date for the same plan and term unless cancelled before the renewal date. You may cancel at any time from your account settings; cancellation takes effect at the end of the then-current billing period, and you retain access until that date. Unused Credits expire at the end of the billing period in which they were allocated and do not carry over unless the plan description expressly permits carry-over.

Fees are payable in advance. Prices shown to consumers at checkout are inclusive of any VAT or other sales tax that applies to you; any figure stated exclusive of tax is shown for business customers. Payment is processed by our merchant of record, Polar Software, Inc. (Delaware, USA), who handles tax collection and invoicing on our behalf. A failed payment may result in suspension of access until the failure is cured.

We may change our fees on existing plans with at least thirty (30) days’ prior notice by email. If you do not accept the change, you may cancel your Subscription before the new fees take effect and you will not be charged under the new pricing.

All fees paid to CueTheScene are non-refundable except as set out in this section or as otherwise required by applicable law.

Two refund paths are automatic and form part of these Terms: a job that fails through a fault in our pipeline before producing a finished video is refunded to your Credit balance automatically, and a job you cancel before it finishes is refunded according to the stage-based cancellation schedule shown in the Service. Our Refund Policy explains how these work in plain terms. Where that policy describes a discretionary, good-will review — for example a one-off review of output you consider below standard — that review remains at our reasonable discretion and is not a contractual entitlement. These Terms, not the explainer, govern if the two ever differ; your statutory rights and the automatic refunds named here are unaffected either way.

Where the Service fails to perform through a fault on our side — for example, a failed render caused by a defect in our pipeline, a sustained platform outage materially affecting your Subscription, or a billing error on our side — we will, at our discretion and in good faith, issue a service credit to your account to compensate you. Service credit is denominated in Credits (or the monetary equivalent held against your next invoice) and can be used only within the Service. We do not issue cash refunds except where required by law (see below).

Service credit is not offered where the issue is not attributable to us. In particular, the following are not grounds for any refund or credit:

• subjective or aesthetic preference about the tone, style, or pacing of AI Output that is nonetheless of a reasonable and satisfactory standard — for example wanting “more energy”, or a single-scene change that the in-app per-scene regenerate tools are designed to address;
• failure of Output to achieve particular outcomes on third-party platforms, including YouTube watch time, subscriber growth, monetisation approval, or search ranking;
• misuse of the Service contrary to these Terms or the Acceptable Use Policy, including account suspension or termination for breach;
• failures attributable to Third-Party Content providers, your internet connection, your hardware, or third-party services you choose to integrate with (e.g., YouTube API outages);
• changes to the Service we have notified in accordance with section 10.

The limitation above is about taste, not quality, and it does not affect your statutory rights. Where Output is not of satisfactory quality, not fit for purpose, not as described, or departs materially from the brief you submitted — including a technical defect such as a corrupted file, missing audio, or the wrong aspect ratio — you are entitled to have it re-generated at no charge and, where that is not possible or is not done within a reasonable time, to a price reduction up to a full refund, under the UK Consumer Rights Act 2015.

Statutory rights. Nothing in these Terms removes or restricts any rights you have under the UK Consumer Rights Act 2015 or equivalent consumer-protection legislation in your jurisdiction, including rights relating to digital content and services that are not of satisfactory quality, not fit for purpose, or not as described. Where your statutory rights entitle you to a remedy we have not voluntarily offered under this section, those statutory rights apply in full.

Cooling-off period (UK/EU consumers only). Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, if you are a UK-resident consumer you have 14 days from the day your Subscription is taken out to cancel it, without giving a reason. If you cancel within those 14 days and no video has yet been generated on your account, we will refund your Subscription fee in full. When you generate a video within that period you are expressly asking us to begin supplying digital content to you straight away, and you acknowledge that you lose your right to cancel in respect of each video once that video has been fully generated and made available to you. The cancellation right continues to apply to the part of the Subscription not yet supplied to you in this way: if you cancel during the 14 days we will refund the portion of your fee that relates to Credits you have not used to generate a video, valued at your Subscription rate. Equivalent rights may apply to EU-resident consumers under the EU Consumer Rights Directive.

How to cancel.You do not need to use any particular form of words. You can tell us by any clear statement — by email to hello@cuethescene.com, from your account settings, or by post to the address below — that you have decided to cancel. You may also use the model cancellation form below, but you do not have to.

As between you and us, you retain all right, title and interest in and to your Inputs. You grant us, and our sub-processors as listed from time to time in our Privacy Policy (including without limitation our AI-model providers, our video-editing API provider, our hosting provider, and our voice-synthesis provider), a worldwide, non-exclusive, royalty-free, sub-licensable (to those sub-processors only) licence to host, store, reproduce, reformat, transmit, and otherwise process your Inputs solely to the extent necessary to operate the Service, generate and deliver Output to you, provide support, secure the Service, and comply with legal obligations. This licence terminates when we delete the relevant Inputs in accordance with our Privacy Policy, subject to our retention of back-up copies (not made accessible to personnel) for a limited period and to retention of records required by law.

As between you and us, and subject to the Third-Party Content licences in section 7, we assign to you all right, title and interest we may hold in the Output generated for your account, on the later of (a) delivery of the Output and (b) payment of any outstanding fees. You are free to use, modify, publish, monetise, and distribute the Output commercially. We do not assert ownership of your Output.

We retain all right, title and interest in and to the Service itself — including the underlying models, orchestration code, prompts, prompt templates, trained weights, software, user interface, documentation, and any improvements to the foregoing. Nothing in these Terms grants you any licence to the Service except to use it as expressly permitted. You must not reverse-engineer, decompile, scrape, or attempt to extract the underlying code or prompts, except to the extent permitted by applicable law.

Your warranties on Inputs. You represent and warrant that (i) you own or are properly licensed to use every Input you upload; (ii) your Inputs and the resulting Output will not infringe the intellectual property, privacy, publicity, or any other right of any third party; (iii) you have obtained all necessary consents from any identifiable individual whose voice, likeness, or personal data appears in an Input; and (iv) your use of the Service complies with all laws applicable to you and to the territory in which you publish.

No training on your content. We do not use your Inputs or Output to train our own models or the models of any third party. Our AI suppliers are contracted on tiers that disable training on customer content; if a supplier changes that position we will move to a supplier that does not, and we will notify you if doing so materially affects your use of the Service.

We may generate anonymised, aggregated usage statistics from your account activity (number of renders, feature usage, error rates) for the purpose of operating, securing, and improving the Service. This data does not identify you or your content.

Output generated by the Service typically combines material drawn from third-party libraries. Each such library is licensed on its own terms, which flow through to your use of the Output. You are responsible for complying with those terms in your use and distribution of the Output.

• Pexels and Pixabay.Royalty-free under each platform’s current public licence. Commercial use is permitted. Attribution is not required but appreciated.
• Archival sources (including, without limitation, the US National Archives, Library of Congress, Internet Archive, British Pathé public-domain collection, Wikimedia Commons). The majority of this material is in the public domain or under open licences permitting commercial reuse. Where a specific asset requires attribution or imposes non-commercial restrictions, we will either exclude it from your Output at generation time or pass the attribution requirement through to you in the Output metadata; you must preserve that attribution in your published video.
• Music. Background music is drawn from a curated CC-BY 4.0 library of public-domain and Creative Commons tracks, self-hosted by CueTheScene. The CC-BY 4.0 licence requires attribution to the composer. CueTheScene preserves that attribution in the Output metadata; you must keep it intact in your published video and in any description, credits, or related material you distribute alongside the video.
• Voiceover.Voice audio is generated via ElevenLabs. On our current plan tier, ElevenLabs grants you commercial rights to the generated audio, subject to ElevenLabs’ own terms, which you should review if you intend to use the voiceover outside the Service.

We reserve the right to remove specific Third-Party Content from our libraries at any time — for example, where a source’s licence changes, where a takedown request is received, or where we determine the asset was misattributed at source. Where this affects material you have already incorporated into published Output, we will notify you and, where reasonable, offer replacement footage at no cost. Our liability for third-party claims relating to Third-Party Content is limited as set out in section 11.

When you publish Output to YouTube or any other third-party platform through the Service, you do so as publisher and operator of the destination account. You are bound by the terms and guidelines of the destination platform — including YouTube’s Terms of Service, Community Guidelines, and monetisation rules — and you are responsible for complying with them. We provide the production tooling and connectivity; we are not the publisher.

Where a destination platform requires disclosure of AI-generated or synthetic content, you are responsible for making that disclosure through the destination platform’s tools at upload. You further acknowledge that Article 50 of the EU Artificial Intelligence Act (Regulation (EU) 2024/1689) and equivalent transparency requirements in other jurisdictions may require end users and viewers to be informed when content has been artificially generated or manipulated, and that you — as the publisher of the Output — are responsible for making that disclosure where it applies to your publication.

If a destination platform determines that your use of the Service, or Output generated through it, violates their rules on a repeated basis, we may review your account under our Acceptable Use Policy and take action up to and including termination.

Your use of the Service must comply with the Acceptable Use Policy, which forms part of the Agreement. Prohibited uses include, without limitation: generating content depicting real people in misleading or non-consensual contexts (including deepfakes); material that sexualises minors; content that incites violence or hatred; content that infringes the intellectual property, privacy, or publicity rights of third parties; and any use that violates sanctions, export-control, or similar laws applicable to you or to us.

We may, at our sole discretion, suspend or terminate accounts engaged in prohibited use and cooperate with law-enforcement or regulatory authorities where required.

We strive to make the Service available with high reliability but we do not warrant or guarantee any specific level of uptime unless we have separately entered into a Service Level Agreement with you. Scheduled maintenance, third-party dependencies (AI model providers, video editor, payment processor, hosting infrastructure, content libraries), and unforeseeable failures may cause downtime.

We may from time to time add, remove, modify, or replace features of the Service. If a change materially reduces the functionality of a paid Subscription tier you currently hold, we will give you no less than thirty (30) days’ notice by email and offer you a proportionate service credit or the option to cancel with a pro-rata refund of the unused portion of the pre-paid period.

To the fullest extent permitted by law, and save for the express statements in these Terms, the Service and the Output are provided “as is” and “as available”. We disclaim all other warranties, whether express, implied, statutory, or arising from course of dealing or trade usage, including without limitation implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation, except to the extent such warranties are non-excludable under applicable law (including, in the UK, the Consumer Rights Act 2015).

AI output is not verified. Output generated by the Service may contain inaccuracies, fabricated facts, misattributed quotations, outdated information, biased framing, or other errors. You are solely responsible for reviewing Output and verifying its accuracy before publishing or relying on it, particularly where accuracy is material (news, current events, medical, legal, financial, biographical, or historical content about living people). The Service is an editorial assistant, not a source of fact.

Nothing in these Terms limits or excludes either party’s liability for (i) death or personal injury caused by that party’s negligence; (ii) fraud or fraudulent misrepresentation; (iii) wilful default or gross negligence; (iv) breach of any indemnity given under these Terms; or (v) any other liability which cannot lawfully be limited or excluded (including, for UK consumers, non-excludable statutory rights under the Consumer Rights Act 2015).

Subject to the paragraph above and to the fullest extent permitted by law:

• Neither party shall be liable for any indirect, incidental, special, or consequential loss, or for loss of profits, loss of revenue, loss of opportunity, loss of goodwill, loss of anticipated savings, or loss or corruption of data where the data can reasonably be restored from backup, in each case whether arising under contract, tort (including negligence), breach of statutory duty, or otherwise and whether or not foreseeable.
• Our aggregate liability to you arising out of or in connection with the Agreement, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the greater of (a) the total fees paid by you to us in the twelve (12) months preceding the event giving rise to the claim, and (b) one hundred pounds sterling (£100).
• We accept no liability for loss caused by your use of Third-Party Content beyond the scope of the relevant third-party licence, for your failure to comply with a destination platform’s terms, or for claims by third parties that arise from your Inputs or your published Output.

You shall indemnify, defend and hold harmless CueTheScene, its affiliates, officers, employees, and agents from and against all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to (a) any Input you submit; (b) your Output and your use, modification, distribution, or publication of it; (c) your breach of the Agreement, including any warranty you give in section 6; (d) your infringement of a third party’s intellectual property, privacy, publicity, or other right; or (e) your violation of any law applicable to you or to the destination on which you publish Output.

We will notify you promptly of any claim to which this indemnity applies, give you reasonable assistance at your cost, and not settle without your consent (not to be unreasonably withheld).

You may close your account at any time through account settings. Closure is your termination of the Agreement; it takes effect at the end of the current billing period unless you request otherwise. After termination by either party, we will delete your account data within thirty (30) days, except where we are required by law, accounting, or fraud-prevention obligations to retain specific records. See the Privacy Policy for detail on retention periods.

We may suspend or terminate your account immediately, with or without notice, if you materially breach the Agreement, if you fail to pay fees when due and do not cure the failure within a reasonable period, if we reasonably believe that continued operation of your account creates legal or security risk for us or for other users, or if we are required to do so by a court, regulator, or applicable law. Where notice is practical we will provide it; where the breach is serious we may act without prior notice.

Sections that by their nature should survive termination — including sections 2 (Definitions), 5 (Refunds), 6 (Content), 7 (Third-Party Content), 11 (Warranties), 12 (Limitation of Liability), 13 (Indemnity), 15 (Force Majeure), 16 (Notices), 18 (Governing Law) and 19 (General) — survive termination of the Agreement together with any accrued rights and obligations as at the termination date.

Neither party is liable for any failure or delay in performing its obligations under the Agreement to the extent caused by events beyond its reasonable control — including acts of God, war, terrorism, riot, epidemic, pandemic, internet or power outages, failures of third-party service providers or hosting infrastructure, denial-of-service attacks, or governmental action. The affected party must notify the other as soon as reasonably practicable and use reasonable efforts to resume performance. If a force majeure event materially prevents delivery of the Service for more than thirty (30) consecutive days, either party may terminate the Agreement by written notice, and we will refund (as service credit or, if law requires, as cash) the unused portion of any prepaid fees.

We will send operational notices to the email address registered on your account and may also provide notice through in-application messages. You must keep your contact email current. Notices from you to us under or in connection with these Terms must be sent in writing to legal@cuethescene.com, and are deemed received on the next working day after sending if sent before 17:00 UK time on a working day, or otherwise on the second working day after sending.

We may update these Terms from time to time. Where an update materially affects your rights or obligations — for example, changes to fees, to the refund policy in section 5, to how we handle your Inputs or Output, or to liability allocation — we will give you at least thirty (30) days’ prior notice by email and in-application notice. Your continued use of the Service after the effective date of the update constitutes acceptance of the revised Terms. If you do not accept the update, you may cancel your Subscription during the notice period and receive a pro-rata refund (as service credit or, if law requires, as cash) of the unused portion of the then-current billing period.

Minor changes that do not affect your rights or obligations (for example, typographical corrections or non-substantive clarifications) take effect on publication.

The Agreement, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation, is governed by and construed in accordance with the laws of England and Wales.

The parties irrevocably agree that the courts of England shall have exclusive jurisdiction to settle any such dispute or claim, save that we may bring proceedings against you in any jurisdiction where you are located or where breach has occurred, to the extent necessary to protect our rights. Nothing in this section restricts any non-waivable consumer rights you hold in your country of residence to bring proceedings in your local courts.

Before initiating formal proceedings, you agree to contact us at legal@cuethescene.com with a written description of the dispute, and to allow us a reasonable period (not less than thirty days) to respond and seek resolution in good faith.

Entire agreement. The Agreement is the entire agreement between you and us regarding the Service and supersedes any prior agreement on the same subject matter. You acknowledge that, in entering into the Agreement, you have not relied on any statement, representation, or warranty not expressly set out in it. Nothing in this section excludes liability for fraudulent misrepresentation.

Severability. If any provision of these Terms is found by a court of competent jurisdiction to be unenforceable, the remaining provisions continue in full force and, to the extent possible, the unenforceable provision shall be treated as replaced by the closest enforceable provision that reflects the original intent.

Waiver. A failure or delay in exercising any right under the Agreement does not waive that right, and no single or partial exercise prevents any other or further exercise.

Assignment. You may not assign, transfer, or subcontract any of your rights or obligations under the Agreement without our prior written consent. We may assign or transfer the Agreement without restriction, including in connection with a merger, acquisition, or sale of assets relating to the Service; in such cases we will notify you.

No partnership. Nothing in the Agreement creates a partnership, joint venture, employment, or agency relationship between you and us.

Third-party rights. A person who is not a party to the Agreement has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.

For questions about these Terms, email legal@cuethescene.com. For support with your account, email support@cuethescene.com.